Some financial advisors underestimate and overlook the importance of LinkedIn. There’s a number of reasons why this happens, but the most common reason would be a lack of time and resources. With a hundred and one things to worry about, social media may just not be at the top of your priority list, but I’ll try to explain why it should be up there.
LinkedIn used to be seen as a job seeker platform for recruiters, however now more than ever LinkedIn has evolved into the leading platform for all industries in regards to marketing & generating leads. Think of it as your digital resume, a way to stay connected with old & new colleagues, but finally and most importantly a way to instantly connect with new potential prospects & clients.
So in this article I’ll be writing about why financial advisors should use LinkedIn for marketing & lead generation.
Create Awareness & Improve Reputation
As of 2019, a staggering 41% of the UK’s population have a LinkedIn account. So as a financial advisor, if you want to showcase yourself as a trustworthy, well-informed & skillful professional, then you really need to have a presence on this platform. Also by having over 500+ connections, you’ll appear in the search results more frequently, you’ll have more shared connections and your posts will also reach more people.
Generate Traffic To Your Website
Something that’s not mentioned enough in regards to LinkedIns capabilities, is the power of its link building and the traffic that can be driven by posting on the platform. Similar to other social networks, LinkedIn has a social sharing button, that allows you to share status updates to your profile, business page and groups. This works really well for business-related content and can also lead to content going viral.
Building Relationships & Offering Value To Clients
Being able to connect, engage and offer value to potential clients is one of the most important aspects of using LinkedIn for a financial advisor. Showing that you’re able to help & offer your expertise to hundreds or thousands of people with improve your credibility massively. This should lead to an ever-going network that will generate you or your business new clients.
Showcase Your Services
Whether you specialise in pensions, investment, wealth management or any other financial service, LinkedIn is a great place to showcase your services by sharing original and curated content. This can be in the form of text, imagery, video & more recently live videos and polls. The can also be done in LinkedIn’s groups, where like-minded people with similar thoughts & opinions can showcase their offerings.
Selling & Generating Leads
Around 80% of B2B social media leads come from LinkedIn, so out of all the social platforms, this should be your priority and for good reason. By paying for LinkedIn Premium or Sales Navigator, you’ll have access to more detailed targeting features and less restrictions on your account in regards to outreach. You’re able to search for people based on their location, industry, job title, seniority level, the size of the company they work plus much more. So if you specialise in one area, then you can really target the right people to suit your services.
However the likelihood is that you’re time poor (most financial advisors are). You don’t have hours each day to search for potential clients, send personalised connection requests and follow them up with relevant messages to sell your services. That’s why by using Leadzoom’s platform, you’ll be able to focus on other aspects of your role, whilst it builds your network, connects with people and generates leads that come straight into your LinkedIn inbox. Get in touch for a free demo to see how we can help you increase sales and grow your client base on LinkedIn.
If you’d like more tips or have any questions then contact us today at firstname.lastname@example.org