Barbri Global is a private company that has been in the industry for 55 years. They are known globally for their high-quality and effective training programs for aspiring lawyers/solicitors. The company currently offers online and in-person learning for U.S. Bar Prep and SQE Prep. Over the last five decades, Babri has grown a network of 1.3 million (and growing) alumni. More licensed attorneys have passed the U.S. state bar exam by trusting a BARBRI course than all other courses combined. Thus, making it one of the most trusted bar preparation and legal exam companies in the world.
Leadzoom prepared two kinds of campaigns for Barbri: Email and LinkedIn campaigns. For the email campaign, they’ve A/B tested different versions of messages and monitored the results. Leads started pouring in as the right combination of words and target were discovered. Simultaneously, a LinkedIn campaign was also launched, assisting in our goal to expand our network and create valuable connections.